A Conversation with Matt Giegerich and Shaun Urban
When two veteran healthcare advertising executives decide to rejoin forces, the natural — and expected — assumption is that they would launch a new, differentiated, potentially funky, boutique-type communications agency. Well, Matt Giegerich and Shaun Urban are doing anything but the expected. Their new venture is still differentiated, funky, boutique-ish, and communications-oriented, but far afield from their healthcare advertising roots. These two strategic futurists are the driving force behind Pando — the latest innovation offered by The Inception Company, a provider of video production, studio broadcasts, meeting planning, and innovative platforms for both live and virtual meetings.