Media

Pando in MM&M – Digital deliverance: 4 ways marketers can make content more engaging for HCPs

At a time when healthcare providers are barraged with information through digital channels — OK, make that every channel — you’d think medical marketers might be out of tricks. But despite the pessimism and increasing militancy of no-see policies, there remain a few reliable ways — some time-tested, most new — to increase engagement while dialing down doctor irritation.

The key is relevant content. Only about 20% of the content pharma delivers matches what doctors want, according to ZS Associates. From open medical education hubs and CME town halls, to geofencing technology and peer-to-peer social communities, here’s a look at four ways to make content more engaging.

Scroll to Top

keep in touch!

If you have any questions, please contact us and we’ll be happy to discuss how The Inception Company can help you!

Sign Up

If you would like to receive news from Inception, please submit your email address below.