Jack Roberts

SVP of Production, Innovation & Strategy

After earning a degree in HD television technology, Jack took a right turn and toured for several years with a rock band signed to Warner Brothers records. In between tours, Jack started working in production, and soon after was producing music videos and national commercial campaigns.

Jack joined The Inception Company in 2010 as the Senior Broadcast Producer, then Executive Producer before becoming the SVP of Production, Innovation & Strategy. Drawing on his creative background, experience in live events, and passion for visual storytelling, Jack has been excited to call Inception his home and Inception is thrilled to have him.

Over Jack’s career he has produced events and video projects for Netflix, Investors Bank, SAP, AT&T, Verizon, Johnson & Johnson, GE, Degree, SNY Network, NFL, Bon Jovi, Joan Jett, BMS, Warner Brothers, PCMag, Kraft, Novartis, Abbott, Depuy, WWF, Weleda, Combat, and many more. Jack is also an award-winning director for his short film “Walls” starring Norman Reedus, Jayce Bartok, and Kelli Giggish.